A great LinkedIn strategy brings together lots of different marketing elements (such as research, messaging, connecting, networking, and content) into one carefully aligned marketing funnel. It’s all very well being able to identify who and where your customers are, but do you have a strategy in place for after you have contacted them? Will you funnel them into an email database? Follow up with them directly on LinkedIn every 3 days? A higher level strategy will not only ensure your marketing budget is well spent, but will also make sure you don’t drop a potential lead, increasing your chances of winning new clients.