To get the most out of LinkedIn, you need a strategy.

Success on LinkedIn requires an expert strategy to ensure your time and money is spent wisely and effectively. We have already helped company create a successful LinkedIn strategy and we can do the same for you.

To get the most out of LinkedIn, you need a strategy.

Success on LinkedIn requires an expert strategy to ensure your time and money is spent wisely and effectively. We have already helped 100s of companies make an impact on LinkedIn and we can do the same for you.

How we can help.

A great LinkedIn strategy brings together lots of different marketing elements (such as research, messaging, connecting, networking, and content) into one carefully aligned marketing funnel. It’s all very well being able to identify who and where your customers are, but do you have a strategy in place for after you have contacted them? Will you funnel them into an email database? Follow up with them directly on LinkedIn every 3 days? A higher level strategy will not only ensure your marketing budget is well spent, but will also make sure you don’t drop a potential lead, increasing your chances of winning new clients.

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Targeting

We begin each new strategy with a detailed review of who your target customers are. We use this set of personas to research and connect with only the right audience for your business. Knowing who your customers are is your part, knowing where and how to find them is ours.

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Your Profile

Think of your LinkedIn profile as the shop front of your business. Do you use all it’s features (summary, reviews, files, links, branding) to full effect? It’s not just your profile we need to think about… it’s your business page, as well as the profiles of your key staff members.

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Connecting

Once you’ve identified who and where your customers are on LinkedIn, you need to create the right message (and tone) in your approach. As a networking platform, personalised, well-thought-out opening messages (delivered by real people, not ‘bots’) are vital to the reply rate you will receive.

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Networking

LinkedIn is not just about making 1-2-1 connections, it is also a powerful way to network and build your brand through engaging posts, getting involved in conversations, posting in relevant groups, and getting your business name out there.

OnPoint_symbol_RGB

Targeting

We begin each new strategy with a detailed review of who your target customers are. We use this set of personas to research and connect with only the right audience for your business. Knowing who your customers are is your part, knowing where and how to find them is ours.

OnPoint_symbol_RGB

Your Profile

Think of your LinkedIn profile as the shop front of your business. Do you use all it’s features (summary, reviews, files, links, branding) to full effect? It’s not just your profile we need to think about… it’s your business page, as well as the profiles of your key staff members.

OnPoint_symbol_RGB

Connecting

Once you’ve identified who and where your customers are on LinkedIn, you need to create the right message and tone in your approach. As a networking platform, personalised, well-thought-out opening messages (delivered by real people, not ‘bots’) are vital to the reply rate you will receive.

OnPoint_symbol_RGB

Networking

LinkedIn is not just about making 1-2-1 connections, it is also a powerful way to network and build your brand through engaging posts, getting involved in conversations, posting in relevant groups, and getting your business name out there.

Get started with a free LinkedIn profile review

Your LinkedIn profile is the ‘shop front’ of your business. Just like your website, it needs to accurately represent who you are, what you do, your brand, your skills and your values. We are offering a FREE profile review service (normally £99) to a limited number of professionals each month. 

"Discovering Rosie and OnPoint Research and having them create me my new LinkedIn profile was a real break through. Rosie is brilliant, she is an expert in her field."
Anne Millet
Founder of Chemistry2

Get started with a free LinkedIn profile review

Your LinkedIn profile is the ‘shop front’ of your business. Just like your website, it needs to accurately represent who you are, what you do, your brand, your skills and your values. We are offering a FREE profile review service (normally £99) to a limited number of professionals each month.